Apple shakes up the market with the iPhone 5

11th July 2012

Any Apple product launch is guaranteed to set the rumour mill whirring – and in the past few weeks twitter, Facebook and forums worldwide have been bursting with chatter about the iPhone 5. But the chatter isn’t about its latest features, new capabilities and bigger screen, but rather its new 19-pin ‘mini’ connector.

Why is this such a big issue? Well, simply think about the millions of iPhone accessories out there in the market place at present, from speakers and docking stations to spare chargers, and you get the idea. Docking an iPhone directly to speakers should produce a better sound – that’s a fact. But many gadget lovers around the globe have spent their hard earned cash on powerful docks which look good and sound even better. All this could be made obsolete faster than you can slide to unlock an iPhone 4s.

So, is this a space saving idea on the handset or a money making ruse?

Consumer demand for all things Apple is increasing year on year; just take a look at Gear4, the UK's leading Apple audio accessory brand, they have some of the latest innovative designs in the market place for the current iPhone connector. The brand’s constant innovation, must-have desirable gadgets, and never-stand-still approach means that it’s likely consumers will buy the new iPhone 5 and replace all their current accessories. An expensive change – and does Apple really have that much power over us in the current economic climate? 

Debate at Bowker IT HQ has been ringing about the alternatives. Android 4.1’s Jelly Bean update was released in June 2012. The Jelly Bean update supports USB audio, meaning for the first time Android fans can play music from their devices via a docked connection to speakers. This means finally saying goodbye to wires and goodbye to a Bluetooth connection. Android is doing everything right, and could well take some of Apple’s market share as people hop over to Android OS-based devices. It’s even better for those with older Gingerbread and ICS devices as Jelly Bean can be retro-installed.

Has Android answered all our prayers? What will the response be from Nokia Symbian and RIM? Watch this space.

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